It made use of to be the case that Google showed readability within the search results, yet that information has actually currently been dropped from the search engine result. As it was used as a search filter there was a great deal of speculation that is was a real ranking aspect. If your web page takes an age to load, it's mosting likely to develop a bad experience for the customer. They are likely to click back to the search results and also go trying to find one more outcome. Google acknowledges that slow web pages supply a poor individual experience as well as consequently integrate tons times as a ranking variable.